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Prism articles

Tackling the Digital Hype – Executing digitally-enabled strategies

Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea and Carl Bate

Edition: 2 / 2016

Tackling the Digital Hype – Executing digitally-enabled strategies

Successfully implementing a business strategy is usually a lot more challenging than developing it. Advances in digital technology are frequently perceived as a “silver bullet”. However, digital can also expose a company’s inner contradictions, reveal hidden pockets of poor performance and even lead to perceived core capabilities becoming seen as critical weaknesses. What are the most common execution problems when it comes to digital, and how can they be overcome?

Download File Digital_hype.pdf (.PDF, 509 Kb)

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